Difference between Inbound and Outbound Marketing

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In their most basic forms, outbound marketing uses push tactics while inbound marketing uses pull tactics. A big part of inbound marketing relies on creating valuable content and attracting visitors with it. It relies on the development of modern communications technology like the Internet, mobile phones and social media to attract consumers. Instead of pushing a message out onto a large population, inbound marketing attracts specific audiences that are out there looking for information. The goal is to pull interested people toward the marketing materials and attract them to the business with valuable information. This is done by setting up a wide variety of online marketing assets that are ready and waiting for interested consumers to find. These assets include blog posts, websites and paid advertising optimized for specific Internet searches, a dynamic social media presence, mobile apps and much more. When people are attracted to your marketing content, they readily give their permission to receive more information and promotional material from you.

inbound and outbound marketing

Inbound Marketing Strategies

  • Blogging

  • Social media marketing

  • Search engine optimization

  • Marketing automation

  • Video marketing

  • Email newsletter

  • build backlinks

  • Produce incredible content

  • Make guest contribution instantly

  • Answering questions on Q&A websites

Outbound Marketing Strategies

  • Display Advertising

  • Cold Calling

  • Press Releases

  • Radio and TV commercials

  • Billboard Advertisement

  • Cold emailing

  • Direct Mail Ads

  • Magazine and Other In-print Ads

  • Banner Advertisement

  • Pay-per-click (PPC) campaigns