Digital PR is the use of digital and social technologies to manage the awareness and understanding, reputation and brand of a company or organisation, through the purposeful influence of exposure via digital media. Everything you say and do as a business is PR, whether it's through traditional media channels, social media, blogger and influencer relations or brand communications.
Online PR is the practice of a cost-effective way to market your brand to a wide range of customers and secure the earned online coverage with digital publications, blogs, and social media. It can also be called as the usage of traditional PR in online space and it is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships.
Digital PR is a tactic used by brands to increase their online presence through building relationships with key content writers and online journalists to gain ‘press hits’, or citations, and high quality backlinks.
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